EQUI-THÈME SPIRIT

Day after day, EQUI-THÈME redesigns a new equestrian universe through fashion...
Our motto: design endearing collections for riders and horses with a subtle combination of technology and comfort.
Our objective: offer a wide range of clothing and equipment taking your daily concerns into account, whatever your discipline.
Focus on the essential: equestrian sports... the thrill of riding... the horse-rider relationship... every day, in any weather, anywhere in the world... EQUI-THÈME it the unifying brand of all those living around horses day after day.

A UNIQUE IDENTITY

Created in 1985, EQUI-THÈME is the brand that modernized and revolutionized style around horses, for men... and women of course, in order to establish true equestrian fashion. By sending the traditional corduroy breeches and quilted jacket back to their closets, EQUI-THÈME became the must-have, trend setting flagship brand in the equestrian world. In 2004, EQUI-THÈME launched the chocolate/light blue fashion... an undeniable success that is going to last over 5 years, cross our borders and be picked up by other companies. By betting on flattering fits, comfortable material, colour, and on technical sportswear clothing collections renewed every year with matching horse and dog supplies, EQUI-THÈME is the brand that offers the widest range of textiles. Today, our EQUI-THÈME collections are designed in a relaxed sportswear spirit seeking trendy comfort, with the small details that make all the difference, so that dressing up to ride finally becomes a pleasure! EQUI-THÈME is the official supplier of the French equestrian riding teams.

OUR HISTORY

Spring/Summer 2013:

- Introduction of our new “Equestrian League”, “Flower”, CSI 5*”, “World” and “Polo Team” collections: between strong character, functional design and fun to wear materials, the “2013 vintage” will follow you every day!

- Launch of the Event Collection for the “2014 World Equestrian Games FEI Alltech™in Normandy”: as the official supplier for the Event, EQUI-THÈME offers a collection that celebrates the values of performance, respect and sharing.

2013

2012

- Creation of an internet site dedicated to EQUI-THÈME.

- Launch of the first EQUIT'NEWS equestrian magazine presenting all the new products for the 2012-2013 Autumn/Winter seasons, the new raspberry/navy star colour combination, and a preview of the brand's partnerships.

- Creation of the Equit'M range for competitors: a strong identity, high-tech materials and functional designs for sleek and trendy equestrian equipment.

EQUI-THÈME becomes the Official Supplier of the 2014 World Equestrian Games FEI Alltech™.

- 1st partnership with International Show Jumper Timothée Anciaume who will, along with his horses, carry the Equi-Thème colours to the highest level.

- Spring/Summer 2012: 1st collections stemming from our image modification associated to a new spirit: CSI5* and 3 Flags, and enhancement of the World Collection.

- Creation of the Equi-Thème Facebook page, on the lookout for new trend:  www.facebook.com/Equi.theme

- Equi-Thème renews its image and soars to new heights:
The logo's baseline is rethought, as well as the advertising campaign. Equi-Thème becomes THE unifying brand for all those living around horses every day.

- The EKKIA “The horse's World” Edition No. 10 catalogue showcases the first thematic EQUI-THÈME Collections for riders and horses: Technical Wear, Just Equi-Thème, Polo Team and World.

- Creations of a hip line of EQUI-THÈME jeans for a totally feminine look.

- Launch of the EQUI-THÈME TYREX range of rugs, the indestructible rug with a full 1-year warranty (in normal conditions of use). 3 choices of models: combo, high neck or standard – 3 choices of weight: 100, 220 and 300g.

- Star colours for the coming seasons: chocolate/pistachio, purple/black, navy/light blue and grey/linen.

2011

2010 2009

- development of the EQUI-THÈME body protectors range: they meet the EN 13158 :2009 standard level 3, the best when it comes to protection.

- creation of a line of technical riding breeches: evolution of materials, cuts and designs for breeches becoming more and more pleasant to wear, whatever the weather:
- bamboo model: in bamboo viscose, check printed, available with contoured seat or EKKITEX® seat.
- “Imper” model: mid-season and winter: slick water beading fabric and brushed inner.
- “Clo” model: cotton microfiber, available with contoured seat or EKKITEX® seat.

- launch of an Equi-Thème range of stable and competition accessories.

- Colour of the season: linen/cocoa

 - First Equi-Thème helmet matching our riding outfits. Its avant-garde look, its extremely light weight and its washable removable lining make it a great alternative to the models available on the market.

- Colour of the season: brindle/orange

2008

2007

- Launch of the “Softshell” horse/rider collection, a revolutionary second skin like membrane fabric: highly waterproof and breathable for high thermal protection and moisture wicking.

- Development of a complete range of Equi-Thème footwear:
- A line of functional tall leather boots: “Expert” models
- A line of tall slush boots in a wide choice of foot sizes, shaft heights and calf widths: “Riding” models
- A line of leather and oiled leather boots: “Dermo Dry” models
- A line of synthetic tall boots and winter boots: “Winter” and “Mud” models

- colours of the season: khaki/beige

- Equi-Thème baby collections: a wink to the horse world, and gift ideas for Equi-Thème riding Mums!

- Equi-Thème “Polaire” Collection: a complete collection of colourful sheets and exercise sheets sold in individual bags: 15 available colours in 10 different sizes for over
150 references... an exceptional choice of colours!

- Blasting arrival of the grey/pink colour combination... a success that shows the need for change observed at the introduction of the chocolate/light blue colour combination. Colour is definitely adopted by riding schools and stables everywhere.

- Launch of the first “Polaire” Dog rug collection.

2006

2004

- Equi-Thème redesigns its logo and asserts its "natural elegance" image.

- Equi-Thème becomes the official Supplier for the French teams in partnership with the F.F.E. (French Equestrian Federation), and is associated to the “Au galop par textos” (“Riding along through text messages”) during the Athens Olympic Games: the results of the French teams are sent live to the mobile phones of all licensed riders.

- A revolution in the competition world: the F.F.E (French Equestrian Federation) allows riders to wear “bomber” type jackets and approved competition polo shirts... outfits that are better suited for the sport and weather conditions: comfort, modernity, elegance and technical material to accompany riders during their athletic performance. Equi-Thème develops the first waterproof and breathable microfiber competition jackets, breathable F.F.E polo shirts and sweat wicking Aerocool tee-shirts.

- Launch of the chocolate/light blue collection, with a success that will cross borders and last over 5 years!

- The range of rug is broadened with the Integral, comfort and diamond models.

- New ranges of sheets and exercise sheets: colours, more and more colours!

- Launch of a high quality collection of Equi-Thème nylon headcollars.

- Creation of a line of fly masks that are assorted to the saddle pad collection: 26 colours... to give your horse a great look on the showgrounds.

- The development of our Equi-Thème ranges of riding breeches continues with the Reggio, Theo and Rio models.

- Launch of the Oxer bomber that will still be on the market 10 years later under the “L'Oxer” name, and still be very much appreciated by riding schools and clubs, because they have the possibility to embroider it with their own colours.

2003

2001

- Launch of the Pro Cotton riding breeches with fabric or Clarino seats, still very much up-to-date in their original design.

- Creation of a line of very elegant wool competition jackets.

- Launch of the 5-in-1 Zermatt parka, the must-have 4 season jacket for over 10 years.

- Launch of the first Equi-Thème saddle pads: cotton, honeycomb and velvet in a variety of colours – the first sign of colour instigation at the stable.

- Diversification of the ranges of horse sheets with honeycomb net sheets, terry, cotton and drying polyester.

- Creation of a line of exercise sheets: in polar fleece and waterproof, assorted to the Aircool collection.

- Development of a range of waterproof and breathable sheets and rugs, and of associated protective shipping accessories: shipping boots and tail-guards.

- Introduction of the Aircool models.

- Creation of a line of half-chaps in leather and split leather, not as costly as tall leather boots.

- Dedalo riding breeches: available in 10 solid colours and 3 printed colours for ladies, and in 7 colours for men: the widest choice ever offered.

- Launch of the 3-in-1 Denver parka, successfully sold for over 10 years: a practical and functional model allowing riders to face winter frosts and stay warm.

- 1st multifunction carrying bag.

2000

1998

- creation of the “Colorado” stable rug... its original specifics evolved with time, but it is still on the all-time list of
Equi-Thème best-sellers.

- Diversification of the competition shirt range (models for kids and men).

- The range of parkas and jackets is broadened.

- Creation of a collection of microfiber polar fleece gloves.

- Launch of a line of gold plated jewels (tie pins, brooches, bracelets, necklaces and earrings).

- Creation of a line of Equi-Thème riding breeches with classical models: Pindaro and Dedalo, - and jodhpurs: Pergamo model.

- Creation of a line of competition shirts for women.

- The “Polar fleece” line created in 1994 is carried on.

- 1st Equi-Thème body protector in accordance with current Beta Standards Level 3, a must-have in the protection field.

1996

1994

- 1st edition of “The horse's World” catalogue illustrated with the photographs of the first products of the brand: sweatshirts, quilted waistcoats and jackets for the rider, and rugs, sheets and polar fleece exercise sheets for the horse.

- The Equi-Thème brand is registered and internationally protected

1993

1985

- Creation of the Equi-Thème brand